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Publication date: 11 October 2019

Introduction – Why Advocacy? Why Now?

Lukasz M. Bochenek

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Advocacy and Organizational Engagement

Type: Book

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ISBN: 978-1-78973-437-9

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Publication date: 11 October 2019

Strategic Advocacy Management – Looking for a Managerial Model

Lukasz M. Bochenek

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Advocacy and Organizational Engagement

Type: Book

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ISBN: 978-1-78973-437-9

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Publication date: 11 October 2019

Epilogue – What’s Next for Advocacy

Lukasz M. Bochenek

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Advocacy and Organizational Engagement

Type: Book

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ISBN: 978-1-78973-437-9

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Publication date: 11 October 2019

Connecting with the Right Audiences for a Better Impact – Imperatives of the Influencer Marketing

Lukasz M. Bochenek

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Advocacy and Organizational Engagement

Type: Book

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ISBN: 978-1-78973-437-9

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Publication date: 11 October 2019

Defining a Conceptual Model for Advocacy Strategy Development

Lukasz M. Bochenek

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Advocacy and Organizational Engagement

Type: Book

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ISBN: 978-1-78973-437-9

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Book part

Publication date: 11 October 2019

Doing Good and Being Good or Simply Getting It Right – Corporate Crisis and Defensive Advocacy

Lukasz M. Bochenek

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Advocacy and Organizational Engagement

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ISBN: 978-1-78973-437-9

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Book part

Publication date: 11 October 2019

What Is Advocacy and Why It Is Important?

Lukasz M. Bochenek

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Advocacy and Organizational Engagement

Type: Book

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ISBN: 978-1-78973-437-9

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Book part

Publication date: 11 October 2019

From Philanthropy to Sustainability through CSR – What’s Next? Societal Context and Changing Role of the Companies

Lukasz M. Bochenek

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Advocacy and Organizational Engagement

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ISBN: 978-1-78973-437-9

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Publication date: 11 October 2019

New Frontier for Advocacy – Toward an Experience-based Model of Engagement

Lukasz M. Bochenek

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Advocacy and Organizational Engagement

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ISBN: 978-1-78973-437-9

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Book part

Publication date: 11 October 2019

Shaping and (Re-)defining the Discourse: Content Marketing in Advocacy

Lukasz M. Bochenek

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Advocacy and Organizational Engagement

Type: Book

DOI:

ISBN: 978-1-78973-437-9

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Introduction – Why Advocacy? Why Now?

Abstract

Details

Strategic Advocacy Management – Looking for a Managerial Model

Abstract

Details

Epilogue – What’s Next for Advocacy

Abstract

Details

Connecting with the Right Audiences for a Better Impact – Imperatives of the Influencer Marketing

Abstract

Details

Defining a Conceptual Model for Advocacy Strategy Development

Abstract

Details

Doing Good and Being Good or Simply Getting It Right – Corporate Crisis and Defensive Advocacy

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Details

What Is Advocacy and Why It Is Important?

Abstract

Details

From Philanthropy to Sustainability through CSR – What’s Next? Societal Context and Changing Role of the Companies

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New Frontier for Advocacy – Toward an Experience-based Model of Engagement

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Shaping and (Re-)defining the Discourse: Content Marketing in Advocacy

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